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Non-UK Residents are more environmental friendly



Research from Cardiff University suggested that people who do not live in the UK are more conscious to environment preservation and are more likely to believe in climate change than people who live in the UK.

As the University marks its research excellence, Professor Lorraine Whitmarsh has demonstrated the initial results of the first in-depth research of environmental behavior across countries with diverse culture.

It is suggested in her research that UK residents consider simple actions, such as shutting off the lights, as beneficial to the environments, yet are unwilling to take more challenging actions that could be more influential.

In order to extend on the research of how environmentally friendly behavior develops, €1.5m (£1.3m) has been funded from the European Research Council as part of the EU’s FP7 research and innovation programme to Professor Whitmarsh

Most major EU research and innovation programme ever

Having secured Cardiff University’s 50th successful Horizon 2020 grant, the biggest EU research and innovation programme ever, and successor to FP7, professor Whitmarsh is also part of another international research concerning domestic energy efficiency.

Professor Whitmarsh will showcase the University’s collaborative European and International study activities at an event at Cardiff University on the 9th of March which includes whether the beginning of new green environmental activities can lead to other positive environmental actions.

Initial results indicate:

·         People consider themselves greener than they really are across cultures.

·         UK residents show less environmental concern and are less environmentally active than non-UK residents.

·         Although majority of people believe in climate change, skepticism and level of doubt in the UK is higher.

·         People are inconsistent in their behaviors

·         There are significant similarities and differences across countries

·         Evidentially, “spill over” behavior is complex and relatively unusual

Professor Whitmarsh said: “Analysis suggests that the UK sample was particularly likely to think of global warming in relation to the environment, whereas other countries, such as India, identified more local issues such as pollution.

“Despite this, it appears our UK sample is amongst the least likely to believe in or be concerned about climate change...”

Scholars hope that the research will provide governments, non-governmental organizations and industry a clearer understanding of affects environmental behavior across cultures in order to create a more effective environmental campaigns and policies.

 “Most people are willing to make only very small changes to their lifestyle – so we need to find ways of encouraging green behaviour which can match the scale of the climate change challenge,” said Professor Whitmarsh.

Taking place at the Hadyn Ellis Building, Maindy Road, from 12pm to 17pm on the 9th of March, an event showcasing the University’s collaborative European and International research success will be attended by the Welsh Government’s Minister for Skills and Science, Julie James.

“Great news for the University, Wales and our wider economy”

Researchers from Cardiff University have brought in a total of £24.5m to date from the Horizon 2020 fund.

Vice-Chancellor Professor Colin Riordan from Cardiff University said: “It’s a pleasure for me to be able to celebrate our 50th grant success from the EU’s biggest research and innovation programme, Horizon 2020...”

 “It’s especially important that we continue to apply for EU funds for research while the UK remains a full member of the EU, as well as pursuing all other available opportunities to conduct collaborative research now and in the future.”

The Minister added: “Wales already punches well above its weight when it comes to producing internationally significant research and if we want to continue to increase our already impressive capabilities in this area we must collaborate like never before and seize every opportunity to secure international support and investment.”

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